Friday, 29 October 2010

SINS OF INDONESIAN AUTOMOTIVE

May 31, 1945, meeting organized by the Japanese government and military officials, attended by the Emperor. In the meeting it was decided that Japan would not withdraw from Indonesia, a country so rich with natural resources .**

The sentence fragment above is derived from the essence of lectures about the whereabouts of Japanese stores in Indonesia after 1942. The lecture was held on September 30, 2010 at the office of JETRO Jakarta, by Mr. Hideo Ishii, son of Mr. Ishii Taro, Japan's former shop owner in the area around Senen (Highland) and chairman of the association of Japanese (Nihonjin kai), Batavia. (Notes Mojopahit Son)

The presence of Japan in Indonesia are felt in the automotive industry sector. Automotive industrialization in Indonesia began in 1973, when the Ministry of Industry is Bp. M. Joseph, and DG ILMD is bp. Suhartoyo.Kebijakan first usage policies issued are local to each component of the automotive business in Indonesia, but unfortunately, the principals still allowed to use its brand in Indonesia. Therefore, in the years 70s born KIJANG TOYOTA, NISSAN SENA, etc.., Although at that time there was no requirement for the principal work together (Joint Venture) with national employers. This is a wrong policy, the result today we can not see the brand owned by pengusana Indonesia Indonesian national. What we see today is the Toyota Kijang Inova, Toyota Avanza, Daihatsu Xenia, Honda Civic, Nissan X-Trail, etc..

Ketidaksuksesan automotive technology transfer, apart from government policy is wrong, also exacerbated by the ambitions of the business of Indonesian businessmen, which is not reinvest his profits from his automotive business to build an independent automotive industry from the principal, but instead invest profits to diversify its business. We can see the ASTRA Group of automotive entrepreneur becomes a very diverse business conglomerate, and in no way related to automotive, such as forestry and agricultural plantations, golf courses, etc..

Compare this with South Korea in the year-the same year the South Korean government issued a policy for the automotive industry, which requires all companies that want to market the world's automotive vehicles in Korea, must use a Korean brand and co-operations with national employers. Now we can see that was based on HYUNDAI MITSUBISHI, KIA is first based on the MAZDA, DAEWOO based on the Opel., Who is now the brands that has been marketing the car to the world.

Technology transfer can not be expected to be given voluntarily, the reality of technology transfer can only be done with every effort, including "theft" of technology, that in the years '60 to '70, the Japanese people are very well known as a tourist who always bring more than 1 camera, but in Europe they are not allowed to bring in a camera at the exhibitions industry in Europe.

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